How I Optimize

A systematic approach, not guesswork

1

Measure

I run real audits on real devices. Lighthouse, WebPageTest, Core Web Vitals, the full picture, not just one tool.

2

Analyze

I identify the biggest bottlenecks. Not everything matters equally, I find the changes that will make the most difference.

3

Implement

I make targeted fixes: image optimization, code cleanup, caching, server tuning. Each change is measured against the baseline.

4

Verify

I re-test everything and document the improvements. You see exactly what changed and by how much.

Areas of Expertise

Every layer of your website, optimized

Images & Media

Images are usually the single biggest performance bottleneck. I optimize every image on your site for the right format, size, and delivery method.

Code & Rendering

Bloated CSS and JavaScript are silent performance killers. I strip out what you don't need and optimize how the rest gets delivered to the browser.

Server & Infrastructure

The fastest front-end code won't help if your server is slow to respond. I optimize the full delivery pipeline from server to browser.

Core Web Vitals

Google's Core Web Vitals directly impact your search rankings. I target each metric with specific, proven techniques to get you into the green.

Fonts & Third-Party Scripts

Third-party scripts and unoptimized fonts quietly add seconds to your load time. I audit everything external and reduce the overhead to what's actually necessary.

Google PageSpeed

I use Google PageSpeed Insights as a baseline and benchmark. Every optimization is measured against real Lighthouse audits so you can see the improvement in numbers.

Results

Real improvements on real websites

Pagespeed score screenshot

Law Firm Website

55 100 Mobile Score

Load time: 8.2s → 2.1s

A bloated theme and unoptimized images were killing mobile performance. Stripped it back, optimized everything, and the site now loads in under 2 seconds.

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Pagespeed score screenshot

LLG Guide Website

41 93 Pagespeed

Bounce rate reduced by 40%

Image optimization, code splitting, and server caching transformed a sluggish WordPress site into a fast, reliable user experience.

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Pagespeed score screenshot

Real Estate Guide Website

6.2s 1.6s LCP

Conversions improved by 25%

Server-side caching, font optimization, and third-party script cleanup cut load times by 70% and directly improved lead generation.

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Ready to Speed Up Your Website?

Choose the right starting point

Every website is different. Whether you need a diagnosis, a fix, or ongoing monitoring, there's a service that fits your situation.

Find what's slowing you down

Website Health Check

A performance-focused audit that identifies exactly what's holding your site back. You get a prioritized report with specific optimization recommendations you can act on.

Get a Health Check

Fix and speed up your site

Website Rescue

When your site needs more than a report, it needs action. I implement optimizations, clean up bloated code, fix performance issues, and document everything.

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Stay fast, month after month

Ongoing Website Care

Speed isn't a one-time fix. I monitor your site's performance, handle updates that could slow things down, and optimize continuously so you never fall behind.

See Ongoing Care Plans

Built for speed from day one

New Website

Starting fresh? Every site I build is optimized from the ground up: fast hosting, clean code, optimized images, and a performance baseline you can build on.

Start a New Website

Not sure where to start?

Most clients begin with a Website Health Check. It's the fastest way to find out exactly what your site needs. Not ready for that? Try a free audit first.

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